Industry experts frequently emphasize the importance of great execution. But what exactly does great execution look like? How does one turn a goal into real-life action? Every entrepreneur and investor aims for world-class execution, but the poor hit rate - about 5% - on venture capital investments exposes how few founders actually execute well. In order for companies to excel at execution, dozens of business functions and processes must be built well. Great execution provides a solid foundation for entrepreneurs to build their enterprises and their lives. 21 Secrets of Successful Startups provides direction, frameworks, and tools to help founders build successful startup companies. Drawing from over 30 years of experience and five different startup ventures - including both successes and failures - Sam Wong provides advice on execution, fundraising, and talent development. With the consistent stress inherent with startup life, the author also provides guidance to help founders thrive personally. Where most business books focus only on professional matters, Sam crosses over and offers perspectives, gleaned from his own challenges, to help entrepreneurs thrive in their personal lives as well. If you currently lead, advise, or invest in a startup, 21 Secrets of Successful Startups provides key tools to build the foundation needed to support both your company and your quality of life.